Content calendars are essential tools not only for content marketers, but also for business owners and PR professionals. It is an effective tool that brands can use to have an effective and successful content marketing effort like press release distribution.
It may easy and simple to create. However, following it may be a challenge.
The right calendar for a business helps saves tremendous amount of time and effort. It helps you informed and organized, no matter how busy you are in your business.
Having a content calendar helps you create timely and newsworthy content like newswire – press release distribution that your audiences want to read. It avoids you from producing a repetitive type of content and those that aren’t engaging enough for your audience.
Follow these best practices in creating a content calendar to make the most out of your content distribution:
- Plan ahead.
Before the upcoming year, be ready with your plan. It provides you enough time to plan your content activities.
Planning ahead ensures that you begin your new year, with only a few or no mistakes. It gives you more time to get your needed resources and manpower.
Although you’re planning for the entire year, be ready to adjust to some changes. You should have a plan B just in case your plan A didn’t go well.
- Plan for attention-grabbing headlines and keywords.
You should have a content team in-charge of writing excellent headlines for your press releases. Headlines play a very important role to hook the journalist.
Plan the right keywords to use in your campaign. Make sure that they are used in the headline for search engine optimization (SEO). Thinking ahead of the right keyword to use in the headline ensures that your audiences will find your content.
You can use different online tools to search for keywords relevant to your releases. Your content calendar should have a list of headlines as well as keywords.
- Give importance on when to publish your release.
Analytics reports give data about your key performance indicators. It gives you an idea on which type of content appeals to your audience and when is the best time to publish them.
If you have global audiences, ensure that you plan the timing of your releases in accordance with their time zones and holidays. You may also want to pay attention that releases that target the working class get read on weekdays, while those that target the consumers are read mostly during the weekends.
- You consider your buyer personas and your target audience.
When you have a calendar for your content, you have to know whom you are writing your releases. Plan what type of persona you’re targeting.
You need to understand as well as your writers that your content may have different personas and target audiences that can change the way your content is written. Include the persona that you’re targeting for each content marketing.
It should be clear to your writers so that they can create effective content. This avoids the chance that all your releases are only written to one persona. Your content like releases should have different persona to ensure that you target all the segments of the audiences.
- Include a clear CTA.
Make sure that you include the call-to-actions in each content. What do you want your audience to do I your first, second, third or tenth press release?
Always include a CTA that is clear and properly written. The right hyperlink should be placed in a keyword to attract the audience to click.
A CTA instructs the audience what to do next. It improves their engagement and the likelihood that they will purchase from your site.
An editorial calendar can help you align your social media shares with your published content. On your calendar, mark if you have shared your content on social media once they are published. It ensures that your content is distributed on the social media sphere on time.
One best practice to follow in creating a content calendar is to have it color-coded. Use colors to know the status of your releases. For instance, yellow shows that a content is presently being written, red if it is edited, green if it has been published and blue if it has been shared on social media.