From:
Walter Arnold <walter@xxxxxxxxxxxxxxx>
Date:
Mon, 05 Mar 2001 08:37:26 -0600
Subject:
Web marketing
At 11:08 PM 3/4/01 +0100, Andrei Stefanescu wrote:
Quoted text begins.Someone who might and probably will tell you a different story is Walter
Arnold - I admire him greatly for his Web site, but his is different
concept. Arnold?
End of quote.
Thank you for your kind comments.
The site has been very helpful; it brings in a significant amount of work.
Most of my work is architectural (fireplaces and such), but I get a couple
sculptural commissions a year from web customers. I think one of the keys
is to not have the typical corporate brochureware/storefront site, but to
make it interesting and useful to a wide range of people. First and
foremost I want it to be a source of information about carving and stone,
and I'm very pleased that teachers often tell me that it helps with their
classes. I try to make my site more like a museum or educational tool than
a sales gallery. If people find the site an interesting place to visit they
are more likely to explore my work in depth, and I hpe they'll come away
from it with more understanding of art and sculpture.
I've found sales of finished carvings are rare through the site, but
commissions come in regularly. Sales of my inexpensive cast gargoyles are
pretty steady, but those are at a very different price point than
originals, and are more of something people can buy on impulse.
Walter S. Arnold * walter@xxxxxxxxxxxxxxx
- References
- message 00828: Web marketing - Petropict (04 Mar 2001)
- message 00827: Web marketing - Andrei Stefanescu (05 Mar 2001)
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