From:
VenezianoJ@xxxxxxx
Date:
Mon, 10 Feb 2003 05:56:31 EST
Subject:
Gallery Partnerships
There is a difference between a gallery that represents you and a gallery
that is simply showing your work. The requirements of either should be
spelled out in a written contract between you and the gallery. You should
not undercut your galleries -- or you may find yourself without any
galleries! If the gallery directs a customer to you, you should pay a
commission -- again, how much should be spelled out in your contract.
Exclusivity is trickier. If I have a gallery that wants complete
exclusivity, and they aren't providing much of anything for it, forget it.
At the same time, if I've got a gallery that wants exclusivity within its own
zip code (postal code), that's something to consider. I personally would
have a hard time NOT selling out of my own studio, though.
Quoted text begins.Whilst I agree with you in principle, I think there is a difference between
a gallery which 'represents' you, and a gallery which is showing your work
for a temporary period. In the latter instance, I would certainly never
undercut the gallery whilst my work was showing there, but once the display
is finished, the obligations on both sides become much less clear.
If I find that a customer comes to me having seen my work at the gallery,
and buys a different piece of work from one that was exhibited, then I would
be inclined to give the gallery say 10%, in recognition of the contact.
However if a customer comes to me direct who had had no contact with the
gallery, then I would not feel that I owed the gallery any obligation.
End of quote.
- References
- message 00316: Gallery Partnerships - Lesley Carruthers (10 Feb 2003)
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