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Schiefer's Website Problem

Stone Conversations : Archive 4 : Message 00235

From: "Learning Stone" <listadmin@zzzzzzzzzzzzzzzzz>
Date: Wed, 07 Jan 2004 10:20:44 -0000
Subject: Schiefer's Website Problem

On 4 Jan 2004 at 12:41, CR Schiefer wrote:

Quoted text begins.Hello anyone I have a web site but in 6 years nothing no responses
... etc ...
End of quote.


Your list moderator is always reluctant to risk going off-topic,
but CR's experience seems to be common and your moderator makes
his modest living as an advisor on Internet strategies ... so here
are a few tips ...

Right now, the only search engine that really matters is Google.
Read the information at http://www.google.com/webmasters/1.html
Note this bit: "the vast majority of sites listed are not manually
submitted for inclusion". One reason you are not getting much
attention is that nobody else links to you -- your site is an
orphan. If there is a link to your site from any page that is on
Google's list, the Google spider will find you anyway. But even
after six years, there isn't and it hasn't.
So submit your site now at http://www.google.com/addurl.html

Next, submit your site to the Open Directory Stone Sculptor's page
at http://www.dmoz.org/Arts/Visual_Arts/Sculpture/Sculptors/Stone/

Next, go to http://www.dmoz.org/Regional/ and descend the category
hierarchy until you find a suitable regional category that matches
your market, in your case perhaps
http://www.dmoz.org/Regional/North_America/United_States/Indiana/Arts_and_Entertainment/
or a lower-level category such as
http://dmoz.org/Regional/North_America/United_States/Indiana/Localities/I/Indianapolis/Arts_and_Entertainment/
Submit again in ONE appropriate regional category.

When these submissions are approved (could be anything from one
day to six months), you will find that people are beginning to
click through to your website (if your web hosts provide you with
access logs).

Next, you should submit your site to specialist directories.
The obvious one is our own directory at http://aboutstone.org/vl/
specifically,
http://aboutstone.org/vl/Stone_Sculptors_and_Carvers/
When approved (within a week), you will start getting more hits
immediately.

Now, here is the important thing. As a sculptor, you are not
interested in getting hits -- you are interested in sales,
commissions, recognition. Unfortunately, there is no certainty
that more hits will produce the result you really want. Be
realistic -- the WWW is a great marketing tool, but for your
purpose that is all it is. Use it to get more visitors to your
studio -- then it is up to you.

It would be much better for you if your contact details were
on your home page http://www.scican.net/~schiefer/ , not
hidden on 'page two'. Also tell potential visitors when they
can visit, not just where you are.

Invest in professional photography -- your images can never
be too good, and remember also that photos can never tell
the whole story. It would help you to have rather more
information about what drives you as an artist, how and why
you work with stone. Don't allow potential visitors to suppose
that you make and sell ornaments.

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