From:
"Clive Murray-White" <clivemw@zzzzzzzzzzzzzzz>
Date:
Sat, 5 Jun 2004 11:37:05 +1000
Subject:
web + aesthetics
Bill wrote!
Norman: Sculpture is not about aesthetics. Decoration is about aesthetics.
Norman wrote:
Quoted text begins.sculpture is supposed to be aesthetic,
End of quote.
However hard people may have tried to separate aesthetics from art (and
therefore sculpture) no one has ever succeeded because aesthetics are far
too resilient and all encompassing for that. The truth is that everything
has an aesthetic. There are numerous decorative aesthetics just as there are
sculptural ones. You can even have "a decorative sculptural aesthetic" just
as easily as a "mean minimalist aesthetic".
We all have our own aesthetics.
Re: Web sites. I think the most important everybody should do before they
build a site is to work out exactly what they intend it to do for them. To
do this you have to clear away any preconceptions about how it should look.
The look must come as a response to all the jobs that you have decided that
your web site must undertake for you.
I have never intended my own site as an online sales outlet, in reality its
there to save me a huge amount of very repetitive work, by this I mean that
whenever there is any kind of inquiry about my sculpture I can simply refer
them to the site thus eliminating the preparation of long detailed
presentations. If the site says enough to keep the inquirer interested then
they'll get back to me with a specific question.
The whole of the "Cowwarr" web site sets out to do this and if you study it
from a "what are these people saying about themselves" perspective you
should be able to get quite a picture not only from the words and images but
from the "aesthetics" that we have chosen to use.
We do quite a lot of work in our district helping all sorts of people define
the brief that they are going to give to their site designer. Not that we
would really want to make a business out it but the biggest problem that
anybody ever faces with any form of advertising ( for that's what web sites
are) is communicating your particular needs to the designer.
To finish I would always say that a good designer is rarely the person who
can make groovy looking designs but the person who can listen well, and has
the knack of picking exactly the right aesthetic that will express their
client in the fullest possible way to the world.
regards to all
Clive
Web: www.cowwarr.com
- Follow-ups
- message 00054: web + aesthetics - Norman Watts (07 Jun 2004)
- message 00040: Air hammers - StoneSpider (05 Jun 2004)
- References
- message 00032: web - Bill Urmenyi (04 Jun 2004)
- Previous by Thread: message 00032: web - Bill Urmenyi (04 Jun 2004)
- Next by Thread: message 00040: Air hammers - StoneSpider (05 Jun 2004)
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